From raising your profile, to building client relationships, corporate events are a significant trend on the 2018 marketeer’s radar. So why is it that businesses embracing an events strategy are doing so well, and what’re the real company benefits behind a well organised knees-up?
A sense of community
Martin Seligman, the father of modern positive psychology, suggests that engagement is a key measure of Positive Psychology. Engagement represents a measure of a person’s purpose in life, and it can be an important factor to improve. Creating a sense of community and bringing groups together beyond the mere aggregate of people offers a sense of common purpose and connection.
A team mentality
As stressful as it might be, planning a successful event is worth the reward. Pulling together as a team and working towards a common goal increases productivity and engagement in the workplace. Forget the corporate team building events and spend some time getting creative in the office – we guarantee this will teach you more about your colleagues than you think! “If everyone is moving forward together then success takes care of itself” – Henry Ford.
A change of scenery
Though most event managers will agree their job often requires a few more steps than their Fitbit asked for, the opportunity to break away from the office and change up the scenery is something many of us take for granted. A new environment for your next event will deliver a breath of fresh air but more importantly, it offers an opportunity to promote positive change. From flexibility and intuition to personal growth and values, experiencing a healthy change of scenery is imperative for long-term well-being.
A powerful memory
They say a picture is a thousand words, but a memory really is a thousand pictures. Whether you’re building in-house experiences for your organisation or large-scale hospitality for your clients, a well-planned event offers a host of opportunities to create unforgettable events for your team. All in all, experiences create loyalty, and if you team have loyalty, your clients do to.
A boost of morale
Team building, community values and powerful memories all have one thing in common – a ruddy good boost of morale! Whether it’s the opportunity to get creative, to have new experiences or the added workplace support, the world of corporate events should pull together your team in a fun and engaging central project. And after all, “pleasure in the job puts perfection in the work” – Aristotle.
Well-being refers to individual’s health, social interactions, daily life but also in terms of economy and productivity for society and organisation, so with the right event and a supportive team, the events industry could well become a psychologist best friend!
Why Eight Ray Music?
Music has often been studied as one of the factors that can improve positive emotions and well-being – nature, relationships, and so on. Like other arts, music can make a major contribution to health and well-being. Some studies have shown that engaging with music has benefits in social, emotional, physical and cognitive domains, and can bring joy to life. With a roster of exclusive artists and music to suit every experience, our team are on hand to help being your vision to reality with world-class entertainment!