Henley Lockdown Festival Banner

Virtual Festival

It was great to be your chosen charity and even more amazing that so much was raised to support mental health and the work we do. It is a real validation to have so many in the community donate. Thank you so much. We are very, very grateful and please thank your team from all the counsellors, trustees, support staff and I.

Hilary Arthur

Riverside Counselling Service

Henley Lockdown Fest

From idea to execution Henley Lockdown Fest took just three weeks. Created by Eight Ray Music founder, Jayson Jaurigue (JJ), the festival had two objectives, 1. To bring happiness into people’s homes and 2. Raise £20,000 for the NHS and mental health charity Riverside Counselling Service. The festival’s programme was designed to ensure there was something for everyone to enjoy, encompassing everything from yoga, fitness, cookery demos and children’s entertainment to celebrity interviews, wine tasting, live music, DJ sets and game shows.

There was no marketing budget for the festival, which meant the team had to get creative to reach as many local people as possible while raising awareness for the charities. To achieve this, the marketing tactics used included competitions, interactive fundraising, influencer marketing and even the creation of an official Henley Lockdown Fest song. The entire event was streamed live and, due to social distancing, a small tech and broadcasting team delivered the weekend of events with Graham Bell hosting the weekend.

Results

– £23,000 raised

– Over 125,000 impressions from Henley Lockdown Fest’s social media accounts

– 36,100 data points collected for remarketing

– 21,000 unique website visitors

– Approx. 27,000 engagement actions driven from social media

– 36,960 3 second + video views on social media

– 2,000+ hours watched of the festival on social media alone

 

Tirelessly creative, Eight Ray Music prides itself on providing artists who inspire, engage and act with integrity; the type you can trust to deliver a musical experience crafted in your image.

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